7 Killer Tips for Logo Design

Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.
We live in a society painted with brand logos. Even toddlers who can't yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.

1. Be unique and clever

2. Understand the brand

3. Color is key

  • Red: energetic, sexy, bold
  • Orange: creative, friendly, youthful
  • Yellow: sunny, inventive, optimism
  • Green: growth, organic, instructional
  • Blue: professional, medical, tranquil, trustworthy
  • Purple: spiritual, wise, evocative
  • Black: credible and powerful
  • White: simple, clean, pure
  • Pink: fun and flirty
  • Brown: rural, historical, steady
4. What's in a name?

5. Keep it easy and flexible

6. Don't expect instant success
7. Use online resources/tools Professional Help
Location: United States

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